November went by so fast we aren’t sure how this happens every year. Blink and this’ll be in your inbox again and the year is 2025. jk… we’ve still got more festivities ahead.
Product development is on track. As mentioned in last month’s product demo video, we expect to release our software for business owners in January of 2025. Two additional data sources, account tenancy for multiple brands to be managed, and the start of some asset management tools were added since we last spoke.
Our focus has been on fundraising since getting terms from MTC. We’ve spoken with 7 funds in the last month, and had follow on conversations with three that are promising, and one more on the schedule for follow ons early next week. We’re aiming to close this deal in early February, ideally with just 2-3 partners so we are looking for check sizes between $50-150k. Introductions and referrals would be very appreciated.
*if you need a refresher, we’ve been on a mission to build a smart wallet for digital identity since October 2020, because, especially in the age of AI, we believe people should have full ownership over their data & digital breadcrumb trail.
Stay update to date with all things at the intersection of AI & web3 with our weekly newsletter, Heart&Sol.
Timing is everything. We hear that all the time. It’s not just business, sports, or deciding to start a family, time affects every aspect of our lives. Time quite literally is wealth, the ability to control your own that is. The so-called American Dream. Well the time for decentralization is now. This is the cycle.
Solana is primed to be the blockchain that can deliver a real decentralized data infrastructure to power a new version of the internet, which is precisely why we are building our technology on that platform. And while quantum computing may be threatening the existing security infrastructure, conversations around legacy blockchains are moot if they don’t start thinking about what it means to play defense in that environment.
But that’s likely years off, and transactions per second [TPS], that’s the metric that bar none, another scaled decentralized information protocol has yet to address in the way that Solana has. Right now the protocol can deliver transaction times nearly on par with the speed of the largest cloud providers without having to layer out the benefits of decentralization with side chains. L2’s should be the end apps/sites & browsers/wallets, because everything else is middle-man-spyware.
Gaming or SexFi, as per early generations of the internet are the most likely places to see consumer breakthrough adoption, but the demand from gamers to date hasn’t been there. And leading IP house have seemingly little interest in adopting the tech, Sony & Sonium being a very centralized exception. Some are trying their hands at versions of SocialFi trying to replicate the growth of web2 staples like Facebook to little success. But even there our conversation around TPS is reinforced, as there nothing more that either of those groups hate more than a LAG in their transaction speed.
The reality is it’s hard to tear consumers away from the social lists they’ve built, the picture & message logs they’ve accrued, the trophies earned or skins purchased, and a well curated doom scroll, they have rooted. The underlying data is likely the key & dePIN as a whole the catalyst for web3 adoption, something we at playhaus know a lot about.
Why data? If the future is AI, than it’s raw input is probably going to grow in value especially verified data, straight from the source. Some people call this digital twin data, because it’s a virtual representation of something physical, like a person or a power plant. We try to drive this home in our pitch, but who knows?
Anyways you, and your data are valuable, but only after it’s been refined for the AI to have the right context and preparation to devour it for it’s learning purposes. Smart contracts and data wallets give us a really unique opportunity to make those markets more efficient and redirect the flow of value to the producers of the highest quality data.
Queue cut to our web3 data management portal that helps business owners and operators do precisely that with the full brand value of their organization.
I’ve been learning how to code, very very slowly, over the last 10 years. That is if you count using tools like Wix & WordPress to get started. My first real success came at my first job out of college, the startup AdAdapted, where my dabbling in spreadsheets to accelerate our email outreach systems lead to me being allowed to work in operations and start querying our systems with SQL ad hoc. But it’s been learning and working in the advertising and crypto industries that’s really allowed me contextualize what I can do with these tools and what’s coming for consumers. I’m excited that AI has allowed me to pick up front-end and full-stack development to round out the data science skills I built in my masters degree, that’s what’s finally allowing me to ship this product I’ve been talking about for too long.
And yet the timing couldn’t be more perfect. As the aforementioned Solana diatribe alluded to, I think the moment for dePIN has come in 2025, a use case that that protocol is uniquely positioned to cannibalize because it’s the only system to date that could actually handle millions of users, and of growing importance — automated requests or bots. And playhaus will be building one of the first business SaaS platforms in the space, geared at non-web3 enthusiasts, and actually incentivize them to participate in the network mechanics that make the system valuable. But it’s more than that because it’ll be pioneering the frameworks for licensing data directly from users to AI systems via smart contracts, or you know Solana’s equivalent to them.
As for our growth efforts outside of our consumer facing newsletter, we are fortunate that another one of our partners is helping us out with an SEO initiative. Joshua Wee to build out landing pages for our target ICPs [ideal customer profiles] on Google and grow site traffic for growbot leading into our release next year. All of these content efforts are in support of our future go to market strategy, where we will use the tools to promote, grow, and monetize our audience, creating case studies of our business success using playhaus’ software. That’s why are content is so $LOFI today. S/o to Cas, Muhammed, Branden, and the rest of our content team; you do so much with so little!
With our product launching next month we are looking to see what sorts of business’ might want to use our tool to save money on their digital advertising campaigns. You will no longer have to pay our management retainer, just a monthly subscription fee — but you do need to spend $5000+ / month on your advertising (for now). We want to deploy this with companies who are already advertising their business, whether they do it themselves, or have a marketing department to run things.
If you know a business owner, or a marketing manager, of a consumer facing business earning more than $2M+ in annual revenue, than you are our ideal client. Or you know an agency servicing them, we like them too.
Share with them our sign-up page. We’ll be releasing in January.
TOKEN | PRICE CHANGE | PRICE |
|---|---|---|
Solana ($SOL) | +9.95% | $232.20 |
Helium ($HNT) | +42.09% | $8.44 |
Pyth ($PYTH) | +15.39% | $0.45 |
Save ($SLND) | +16.42% | $5.46 |
(Price changes reflect 1 Month as of 12.12.24)
**NFA** Our exit horizons are between October 2024 and January 2025, and December 2025. Never pull your entire bag.
It’s best to look at these things over larger intervals of time. Crypto is really volatile, even on the monthly. We’re still near the beginning of the best year of our 4 year repricing cycle.
We are swapping Save / Solend for Raydium, since they’re been having branding identity issues.
XRP // Ripple may be up. ISO 20022 might be in. But these fed coins won’t scale, and the antiquated system they support will crumble. We need standardization of data models & schemas for composability, not financial remittance systems.
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