playhaus Glossary

CMS – Content Management System

c-m-s:

  • a tool that lets you build websites or applications.
  • Only worth the effort if you have proper user analytics tracking in place, particularly if you are going to invest time or money driving traffic to the property.
  • Otherwise known as Shopify, WordPress, Wix, or some other low code building tool.
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ERP – Enterprise Resource Planner

e-r-p:

  • fancy name for accounting software
  • helps businesses plan and budget for future expenses, based on well maintained historical accounting records. 
  • similar to a data warehouse, but more niche.

PoS – Point of Sales

p-o-s:

  • this is your sales platform
  • the point is to provide a digital payment portal that makes it familiarly, frictionless, and quick to get your business paid. And of course connect it back to what you sold & to whom.
  • the source of truth, literally.

CRM – Customer Relationship Manager

c-r-m:

  • The center of your growth activities
  • Answering the questions: who are you talking to, why, and for how long have you been talking; have you made money with them before?
  • Accurately tracking relationships is the difference between knowing which customer segments are worth investing in, and which aren’t.

Mining

min-ing:

  • a new version of the cloud
  • a public service providing hardware and energy to provide operating utility to decentralized, open source data systems
  • the act of securing data using cryptography

Token

to-ken:

  • an uniquely attributable digital asset
  • a serial number or barcode that can be used to uniquely identify a specific item or category of equivalent items on a public ledger database system.
  • rawestest form of digital oil for AI Systems.

Wallet

wall-et:

  • the data warehaus for an individual person
  • a place for an individual centralize permissions for access and control to their personal data & other digital assets.
  • your digital twin identity container.

Headless Brand

head-less bran-d:

  • when memes and subreddits get larger than life
  • a decentralized community of people congregating on various public digital channels participating via a share public identity
  • how high quality communities are built and a case study for brands looking to tap into their power.

web3

web-3:

  • Cryptographically powered, decentralized ledger, storage, and computational protocols.
  • a new version of the internet, where data storage, access, & security is a public utility and users own their data as digital assets.
  • How the internet should be.

Data Warehouse

da-ta ware-haus:

  • a central intelligence technology for any organization
  • the process of breaking down the data silos between software vendors, and custom built solutions to give a holistic picture of the organization.
  • the power haus of the cell.

Cookie

cook-ie:

  • a piece of data stored in your browsing history that helps websites function
  • the apple air tags of digital advertising platforms, they are sticky ids that track users between websites

Digital Identity

dig-it-al i-den-ti-ty:

  • Email Addresses, Phone Numbers, Usernames, Home Addresses, Wallet Addresses
  • Uniquely registered attributes that can be used to connect data points about an individual together.
  • Required to make any system functional.

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