When we spoke last month I told you, that you wouldn’t hear from me again until the product is live. Given this is a monthly newsletter I’m certainly flying in under the radar.
It’s official, we at playhaus have finally delivered the first working version of growbot. Our go to market feature suite for our playhaus data wallet, that allows businesses to own their digital identity, and now use it to save 30% or more on their advertising investments.
We are in a closed alpha with clients of our agency, and strategic partnerships with friendly agencies, until all operations for onboarding and campaign management have been thoroughly tested. Hopefully about 6 months from now.
Oh, and we continued our 5 year growth streak. So 2025’s off to a great start!
*if you need a refresher, we’ve been on a mission to build a smart wallet for digital identity since October 2020, because, especially in the age of AI, we believe people should have full ownership over their data & digital breadcrumb trail.
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All I can say is thank God for LLM’s. The last 12 months, the last 6 in particular, have felt increasingly faster. And given the exhausting drip of narratives out of the space, it makes sense. At the same time, with the pace it which I used to picked up skills without LLM’s to now, it’s a stark night and day difference. I installed a jailbroken, remote car starter, into the steering wheel column and deployed a cloud run instance, both for the first time in the same week. Accomplished is all I can say.
Looking at the numbers for 2024, we fell short of our goal of $100k. We still haven’t carved out much for the operator. Our February newsletter, coming in a short few weeks, will discuss our plans to blow past it, to a new target in 2025.
Much of our plans revolve around the release of our go to market product, and growing our agency client roster. But we have strategic partnerships deploy white label versions of our portal to power other community center projects. They say if you love what you launch, you’ve waited to long.
I have mixed feelings, because I know where a lot of the bugs under the hood lie, and all the features I have yet to duct tape onto this bootstrapped version of a system I’m learning to build in real time. (real devs if you like this project please take this part away from me lol). But after for years of waiting, I am proud to finally be off the runway and building a plane in the air, rather than watching on the ground.
For those who don’t want to watch the 13 minute video (6 mins on 2x, my recommendation), you can buy super efficient, automated ads on Google, Facebook, & Reddit. See all of your business analytics in one place as smart reports you can export. And connect your Solana Wallet to start earning rewards.
Read our detailed MVP feature suite functionality here:
Admin
Create User
Create Organization
Create Portal
Deploy Application
Stories
Launch / Edit Goals
Launch / Edit / Preview Creatives
View Ad Performance
View Sales Results
View Platform Engagement
Connect Wallet
Analytic Sources
Analytics
Ads
Firebase
Firestore
Big Query
Cloud SQL
Meta
Ads
Ads
Automattic
WordPress
WooCommerce
With our product launched we are looking for clients with consumer facing businesses to use our tool, to save money on their digital advertising campaigns. We want to deploy this with companies who are already advertising their business, whether they do it themselves, or have a marketing department to run things. We work with B2B solutions as well, but where sales cycles are less than 3 months.
If you know a business owner, or a marketing manager, of a consumer facing business earning more than $2M+ in annual revenue, than you are our ideal client. Or you know an agency servicing them, we like them too.
Share with them our sign-up page. We’ll be releasing in January.
TOKEN | PRICE CHANGE | PRICE |
|---|---|---|
Solana ($SOL) | +21.21% | $240.45 |
Helium ($HNT) | -49.10% | $4.30 |
Pyth ($PYTH) | -19.44% | $0.29 |
Raydium ($RAY) | +49.11% | $7.49 |
(Price changes reflect 1 Month as of 1.31.25)
**NFA** Our exit horizons are between October 2024 and January 2025, and December 2025. Never pull your entire bag.
Like most things in the heat of the bull market, up and to the right occurs for a moment; then the balloon pops, so it can start inflating again.
I’m just excited to be alive.
14 years ago I started learning how to use website building tools
11 years ago I started learning how to use graphic design tools
8 years ago I started learning how to buy and measure digital ads
6 years ago I started learning backend development, data science, and scripting
4 years ago I started learning front end development and operating a bootstrapped business
Today I finally released a version of the software product I’ve been dreaming about building for the last 10 years. When I started picking up skills, I didn’t know this is where I was heading. And I certainly have a ways to go to get the product quality to the standard I expect, but the essentially features to support our growing agency and automate growth for our clients is a huge milestone; one I’ve been telling people has been coming in 2 weeks… for the last 18 months.
Thanks for sticking with me.
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Heart&SOL #36 (newsletter)
Weekly Mojo #28 (video)
Drinks w/ Leaders KC (press)
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