An Up-tober it was.
We are excited to share that we have a lead for our pre-seed round, Missouri Technology Corporation. And in the most well timed way, we’ve got follow ups with 4 funds that invest at our stage and in our industry over the next 5 weeks, some of who we’ve been talking to for over a year. Things feel primed.
Oh, and over the last 6 weeks I’ve building an MVP, that rivals the one our external development team has been working on over the last year. Expect our software to ship before 2025 one way or another.
Read on for a demo of the MVP
*if you need a refresher, we’ve been on a mission to build a smart wallet for digital identity since October 2020, because, especially in the age of AI, we believe people should have full ownership over their data & digital breadcrumb trail.
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In our September update, I alluded to my upcoming participation in HackMidwest 2024. And while I didn’t have a repeat win to write back about, I did teach myself front end development. Something that has alluded myself for the better part of 10 years. Cheating my way with CMS tools like Wix, Shopify, and eventually WordPress to get things shipped. But now, now I know Django + the power of AI assisted development. As a product guy, I feel like I have super powers now.
Contrasting that with the last year, where I’ve spent the vast majority of my time on building an advertising agency. Not just that, but a sales pipeline for the business, creative team members to help me fulfil that work, and spending hours with data and pulling levers to run the campaigns.
But I’m not here to be an agency, we’re here for our software mission. My time operating the agency, scaling it up in the hopes of generating enough cash flow to truly hire an engineering team, has only lead to our current engineering team languishing without direction and being bottlenecked by work I was too busy to complete.
Well now I can finally show off the data visualizations I use to manage the campaigns, and I have a very robust start for the portal that my customers will eventually manage the campaigns themselves with AI’s help.
And that’s also thanks to being able to leverage the Cursor IDE. It’s a development environment with a chat context built in, so that you can easily add the files, or the whole project, to it’s context for building and editing your code. My biggest frustration with front-end development in the past has been debugging why my things don’t look right; now I just yell [TYPE!!] at AI to follow my directions better. It’s also put together tutorials teaching me how to deploy the project using GCP, full on devops mode.
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But enough geeking out over being a geek. As mentioned above, MTC will be leading our pre-seed round with a $50k check on terms of a convertible note, and a minimum round size of $200k by February of next year. We are confident we are going to be able to find our checks, but are actually targeting a round size closer to $350k.
Our primary customer, just extended their contract with us an additional six months and added a second contract on top for additional work over the same time period. We signed a new customer in the tax and car dealership space. And are in several other advanced discussions for potential new clients.
Like most people, our calendars are jam packed for the last few weeks of the year. And the urgency around our fundraise, means I’ll only be trying to stuff my calendar like a christmas stocking; including attending the Mid x Midwest Investor Conference & presenting at Union Station for GEWKC.
With the free time, I have outside of that. I’ll be taking the demo video you saw above from where it’s at there, and deploying it to it’s own website domain, allowing users to connect 1-click sign in connect their data, and creating a stripe payment portal so users can purchase a subscription.
Those are hefty goals for a month. But hey at least we have the success of our web3 newsletter to keep us motivated. Part of our marketing strategy is using a growth software built for brands, to promote our own content, and create a sales funnel for our product using it on our brand to produce case studies. Our newsletter readership is over 4k subscribers with an average open rate of 40% and a dense topic coverage at the intersection of AI and web3 technologies. The Heart & Sol ad you always see at the top of this newsletter.
Intros to Angels, Family Funds, Pre-Seed Funds
Do you know an analyst, an intern, or the managing partner of a future oriented financial fund?
Please consider forwarding them the following:
playhaus is a data management SaaS, built with web3 rails, to address the needs of brands and agencies, who need 1st party data warehouses to achieve efficient digital advertising buys on Google, Facebook, and other online ad platforms.
$200,000+ Pre-Seed Round
Lead Investor – Missouri Technology Corporation
Committed – $50k
Terms – convertible note
Fiat, USDC, BTC, Solana accepted
playhaus is a first of its kind smart wallet for digital identity management, and is focusing on managing the digital assets associated with a brand’s identity to demonstrate the value of this industry, but the implications are offering it consumers to manage their digital twin data for licensing to 3rd party AI’s using smart contracts.
TOKEN | PRICE CHANGE | PRICE |
|---|---|---|
Solana ($SOL) | +49.66% | $220.77 |
Helium ($HNT) | -13.41% | $6.51 |
Pyth ($PYTH) | +29.42% | $0.44 |
Save ($SLND) | +134.38% | $1.50 |
(Price changes reflect 1 Month as of 11.11.24)
**NFA** Our exit horizons are between October 2024 and January 2025, and December 2025. Never pull your entire bag.
Will you be taking profits anon? I round tripped just to get here. Too soon for me.
That being said, if you’re some of the prescient few who hammered the buy button at Solana $10 — Like my Dad or my wife 💪 — you should maybe take 10% out to treat yourself. Or don’t, capital gainz and shit or whatever.
Just don’t try to play the swing game over the next 12 months; DCA’ing will be your best friend into conviction plays like the ones we list above, especially over the next 6-9 months.
NOT FINANCIAL ADVICE – I’m a DEV.
Bitcoin is at an all time high and the bull cycle is only getting started. I have a whole lot of SOL,. Don’t believe me? Check the content.
EASTER EGG – In this latest episode of Weekly Mojo you can see where I was at on Thursday Nov. 7, vs. Monday Nov. 11 in the product video for our software.
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