Putting Wheels Under It

Connor Borrego

February 28, 2025

We are sending on the last day of the month again, whoops. Product development has mostly been geared primarily towards our client’s launch next week, but internally we’ve been building to advance our tokenized project management tool.

Dogfooding the product myself, and with our new hires, we’ll hopefully be able to start putting this agency support reward and growth tool to good use, as our team creeps back up to 11 active team members.

We have 2-3 weeks remaining to find a 1-3 motivated investors who can write a check of $50-150k to invest in playhaus, and help us utilize the $50k MTC investment grant we were awarded in October of last year. So we thought we’d our latest pitch deck with you.

*if you need a refresher, we’ve been on a mission to build a smart wallet for digital identity since October 2020, because, especially in the age of AI, we believe people should have full ownership over their data & digital breadcrumb trail.

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playhaus BTS

The internet is changing really quickly. Be it AI, web3, quantum, or security encryptions. Organizations of all sizes are going to have to contend with changes to their infrastructure yet again, and speed will be much more crucial for survival.

Fortunately, our company playhaus has a plan to address this opportunity. And everything from our market entry in AdTech, and our focus on a consumer friendly interface, will give us the out of left field appearance as we tackle the next generation of digital asset management.

Changes in legislation are creating an operating differential between those businesses that have their data operations under control, and those who don’t. Passing on higher advertising (and surely other) costs in exchange for the disorder.

Which is why we are operating as an advertising agency, to offer our services to the 9/10 businesses without this critical infrastructure in place; offering our SaaS tool as an exclusive part of our offering. Developing a true, organic PMF iterating on the early product with some close customers.

This approach has allowed us to become an integrated technology partner with one of our customers to assist in the build out of their audiobook marketplace and streaming platform, as well as local partnerships with groups with working on KC’s hosting of the World Cup next summer.

We operate as an Agency, so our retainer & White Label SaaS pricing look very similar. Our intent is to scale as a white label product to other agencies & community portals started by industry KOLs.

We know there’s no true competition to us in the “traditional wallet” space since everyone is focused on offering financial products. Which is why we are focused on positioning ourselves as a business support product for our identity, and not web3 first.

Our team is well versed in Advertising, Data Science, and web3 Technologies

Our most significant achievement to date is the launch of our software at the end of January 2025.

Whether or not we raise any funding in the next few weeks, our plan is to continue to acquire customers for our agency, leveraging the software to service them. We’ll primarily be focused on adding ad channels, marketing operations, feature sets, but also features that support our customers’ portals’ development.

The money will be used to purchase more engineering hours, creative production hours, and advertising clicks, so that we can produce case studies from our own content showcasing how our tools grew it’s audience cost effectively.

We expect to have our product interface and customer onboarding smoothed out in the next 18 months, so that we can raise one follow on round for dollars to scale with advertising further.

Take a big risk and bet on the team that’s building the future of data ownership and governance for the last four years.

(we have an appendix, but we’ll spare you)

playhaus ASKs/REQUESTs/INTROs

With our product launched we are looking for clients with consumer facing businesses to use our tool, to save money on their digital advertising campaigns. We want to deploy this with companies who are already advertising their business, whether they do it themselves, or have a marketing department to run things. We work with B2B solutions as well, but where sales cycles are less than 3 months.

If you know a business owner, or a marketing manager, of a consumer facing business earning more than $2M+ in annual revenue, than you are our ideal client. Or you know an agency servicing them, we like them too.

Share with them our sign-up page

MONEY MONEY MONEY

TOKEN

PRICE CHANGE

PRICE

Solana ($SOL)

-39.61

$145.20

Helium ($HNT)

-22.56%

$3.30

Pyth ($PYTH)

-31.03%

$0.20

Raydium ($RAY)

-68.62 %

$2.35

(Price changes reflect 1 Month as of 2.28.25)

  • **NFA** Our exit horizons are around December 2025. Never pull your entire bag.

  • The bull run is extremely volatile every time, there’s just more inexperienced participants and charlatans in the mix.

  • These are great opportunities to get your average price down if you hold Bitcoin, Solana or any core utility tokens that the future internet will depend on.

AFTER THOUGHTS

web3 technology solves real problems and playhaus is focused on that, especially Solana since it’s the most promising blockchain from a consumer product developers point of view.

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