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October was an exciting month of pushing down on our own growth marketing efforts with the suite of tools that, can for a very low cost, allow us to do some top of funnel brand marketing, and bottom of funel content creation and site optimization, that will lead to real growth outcomes extending our sales channel success beyond just personal networks. And our metrics and attributions suite is in place to rapidly iterate on these campaigns 🔥.

Key Metrics - September MoM

• MRR: $10,500; +3,500
• Paid Contracts: 3; +150%
• Unpaid Trial: 1; unchanged
• Discovery Calls: 9; +113%
• Paid Proposals: 3; +300%

Wins

• Closed Performance Agency Partnership ($3,500 / mo / brand; capped at $10,500 for more than 3 brands) From a lead we've been working for over two years.
• We have sequenced +200 qualified prospects through our automated email and communciations tool. Though having to tamper our expectations, and quarterly goals, against the spam reputation warm up periods.
• Restarted our brand's community facing newsletter at a weekly cadence. Subscribe to Heart&SOL on it's content archive page here.

Challenges

• Shipped so much code we ran out of monthly credits across our AI assisted coding tools with a week period gap until the next token refresh cycle. We pivoted to piloting our tools internally, which led to us successfully executing and setting up internal workflow that we hope to report on in our December update.
• Setting qualified meetings. We can run discovery calls to close all day, but our bottle neck is meetings booked. We are looking to handsomely reward sales partners that help us sell growbot or flobot. The two ways we talk about our Agency Services that our software enables.