Shipping Station

Connor Borrego

April 21, 2025

It’s only the middle of April and I’m more optimistic than ever. Crucial refactoring of our data model enabled us to add white labeling, meaning our current customers are one step closer to the ability to resell access to our growbot tool under their own brand label, integrated with their own applications.

See clinicaLEAD.com or producematrix.com for the first working examples. (onboarding not in place; but it will give you access to playhaus.app should you take your login with your registration there)

Additionally, some of our one off project work has converted into another agency retainer for growth work, which is the way we sell our access to the software. Read on for continued reflections on Q1 and our focus for this quarter, and the remainder of the year.

*if you need a refresher, we’ve been on a mission to build a smart wallet for digital identity since October 2020, because, especially in the age of AI, we believe people should have full ownership over their data & digital breadcrumb trail.

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playhaus BTS

Q1 featured the initial release of our growbot analytics feature suite, the addition of some productivity and advertising management tools, as well as clean up of it’s backend architecture from some earlier short sighted build decisions. We are proud to allow our existing clients to explore analytic reports, and monitor growth performance from 5 different sources, as well as run campaigns on Google & Facebook with it.

Financially Q1 has also been successful, with a new recurring customer coming on board, the continued growth of our existing contracts, as well as some ad hoc development project work that seems to becoming in even more frequently than before. While we haven’t quite returned to the highs we were feeling during Q3 of last year, all of our current contracts are with our direct clients, as opposed to the subcontracting work that drove a majority of that revenue.

As I alluded to, there are several deals near close with even more referrals seemingly on the wings. The growth in demand for our work is certainly welcomed, and thank you to friends of the business who’ve been making intros, especially locally here in KC. I wouldn’t be this far along support of all the great advisors I’ve been fortunate enough to interact with throughout my journey.

Looking forward as we discussed in the last email, I want to tighten up and put a bow on what we will call our “MVP”, and take a step back from leading development to focus back on our sales initiative. With the white label domain feature behind us, custom onboarding, and strip checkouts are truly the only elements that remain between us and a self serve version of the product.

Currently our burn rate & cashflow are in good balance. But we are still holding around $10k in debt that our $20k in contract work under contract will settle for us and finally put ahead. We just billed for $10k of, it but given the vendor payout system, we likely won’t see the payment until May, with the remainder coming in June. We are looking forward to our cash flow positive, Solana Summer.

I’m making it routine to show product updates, and talking more about our plans in a latest features video, so check it out!

playhaus ASKs/REQUESTs/INTROs

If you know a business owner, or a marketing manager, of a consumer facing business earning more than $2M+ in annual revenue, than you are our ideal client. Or you know an agency servicing them, we like them too.

We are live so for more information share the product page, or they can just sign-up directly on the app itself.

MONEY MONEY MONEY

TOKEN

PRICE CHANGE

PRICE

Solana ($SOL)

+1.46%

$139.49

Helium ($HNT)

+9.11%

$3.47

Pyth ($PYTH)

-17.65%

$0.15

Raydium ($RAY)

+18.69%

$2.35

(Price changes reflect 1 Month as of 4.20.25)

  • **NFA** Our exit horizons are around December 2025. There maybe some nice local tops in the next 6 weeks. Never pull your entire bag.

  • Weather forecast says lot’s of volatility through September. Don’t get caught trading, look for great entrance prices with an eye towards the Q4 holidays season. NFA.

AFTER THOUGHTS

Solana // ETH price ratios are at all time highs as investors continue to better understand the importance of L1 data ownership and the cost of transaction speeds on decentralized computer systems.

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