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cook-ie:

a piece of data stored in your browsing history that helps websites function
the apple air tags of digital advertising platforms, they are sticky ids that track users between websites

More Terms to Know:

CMS – Content Management System

September 12, 2024 No Comments

c-m-s:

a tool that lets you build websites or applications.
Only worth the effort if you have proper user analytics tracking in place, particularly if you are going to invest time or money driving traffic to the property.
Otherwise known as Shopify, WordPress, Wix, or some other low code building tool.

ERP – Enterprise Resource Planner

September 12, 2024 No Comments

e-r-p:

fancy name for accounting software
helps businesses plan and budget for future expenses, based on well maintained historical accounting records.
similar to a data warehouse, but more niche.

PoS – Point of Sales

September 12, 2024 No Comments

p-o-s:

this is your sales platform
the point is to provide a digital payment portal that makes it familiarly, frictionless, and quick to get your business paid. And of course connect it back to what you sold & to whom.
the source of truth, literally.

CRM – Customer Relationship Manager

September 12, 2024 No Comments

c-r-m:

The center of your growth activities
Answering the questions: who are you talking to, why, and for how long have you been talking; have you made money with them before?
Accurately tracking relationships is the difference between knowing which customer segments are worth investing in, and which aren’t.

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