playhaus Glossary

Community Led Growth

comm-un-ity led grow-th:

  • what organic marketing looks like
  • a series of owned, or at least direct, communication channels powered by personal identifiers such as emails, phone numbers, usernames, and addresses that individuals opt-in to sharing with a community for active participation
  • how value additive solutions drive evangelism

Digital Advertising

dig-it-al ad-ver-tis-ing:

  • paid promotional strategies
  • generating visibility through most channels is only accessible via pay for play model; whether it be a paid referral, sponsorship, native, or intrusive ad unit, distributed by any platform with a captive audience

Digital Marketing

dig-it-al mar-ket-ing:

  • answering the age old question, which half of my marketing is working
  • The act of measuring and accounting for your growth initiatives and relative expenses by channel.

Marketing

mar-ket-ing:

  • the active process of creating a market
  • A science focused on the art of strategically communicating organizational information to stakeholders for the purpose of growing the organizational footprint.

Localized Asset Management

Local-ized Ass-et Man-agement:

  • A cutting-edge organization dedicated to managing digital identities and assets while embracing Dunbar’s law.
  • A decentralized network of tight-knit communities, fostering trust and security.
  • How community-driven crypto can build a secure, censorship-resistant future.

Decentralized Intelligence

De-central-ized Intel-li-gence:

  • AI beyond the central authority
    AI operates across distributed nodes, using blockchain and smart contracts for transparency and security.
  • Control stays with users, ensuring data ownership and resistant to censorship.
  • The next frontier in AI: secure, democratic, and transparent intelligence systems.

Collaboratism

Collab-o-ratism:

  • A new twist on capitalism
    Communities compete and collaborate in a marketplace, balancing economic success with social responsibility.
  • Recognizes the value of knowledge, relationships, and trust as key to success.
  • Redefining capitalism with a focus on community, collaboration, and sustainability.

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