a series of owned, or at least direct, communication channels powered by personal identifiers such as emails, phone numbers, usernames, and addresses that individuals opt-in to sharing with a community for active participation
generating visibility through most channels is only accessible via pay for play model; whether it be a paid referral, sponsorship, native, or intrusive ad unit, distributed by any platform with a captive audience
A science focused on the art of strategically communicating organizational information to stakeholders for the purpose of growing the organizational footprint.