welcome to your playhaus

Imagination is our limit, and we are on a mission to help all people on the internet retake ownership over their digital identity & data bread crumb trail in order to ensure freedom and accountability for all users.

We believe Common Ground, not division & compromise, is key in governing our shared online space. By developing a global dictionary for computers to know the standard functions and pieces of data, we can provide users control over their data.

Ch. 1 Media Economy

USERS

120k

ARR

$500k

We know that the advertising economy is built around sponsoring media content, and uses consumer behavior and demographic patterns to do it.

We are building a cooperatively owned platform that enables content creators to flip the script on existing media aggregators.

USERS

1M

ARR

$3M

With our data management platform & pooling service in place from helping content creators, it makes sense to help mom & pop businesses across the country save money advertising their businesses.

From there we can expand our tooling to offer a full suite of business intelligence & automation.

Ch. 2 Main Street Economy

Ch. 3 STEM Economy

USERS

20M

ARR

$60M

The core of our innovation revolves around creating a standardized byte for logging observations in timeseries analysis and using web3 technologies in order to create a double-blind environment for AI systems.

Our aim is build strategic partnerships with leading academic researchers across disciplines to expand the scientific observations available to power the network.

USERS

200M+

ARR

$600M+

The tool was built as a management suite for organizing communities of people to accomplish goals, and that data that represents those entities and activities.

With the solution rigorously tested in the private markets, it is our aspiration to empower local governments with tools to make improvements to their community at a hyper local level and provide a next generation engagement suite for the public to hold their representatives accountable.

Ch. 4 Management Economy

prelude

Connor Ricardo Borrego

Hey, I’m Connor. I used to be an AI product expert at Google specializing in scaling advertising investments. My academic background includes a masters of science focusing on large data systems for business intelligence, and a bachelors in politics and entrepreneurship. You could say I’m a bit of a nerd.

In June 2020 I went through a “dark night of the soul”, that left me asking if I found any meaning in the dreams I’d achieved to date. I’ve lead a blessed life, and I believe this project is how I can pay it forward.

October 2020
Connor Leaves Google
With an idea to build a new type of user database built on the blockchain and help small business owners save money on ads with it, Connor knew he could operate as a traditional digital media agency offering services to bootstrap product development & growth.
October 2020
February 2022
Relocate to Kansas City
Being a remote first organization, typical web3, lifestyle changes for our primary founder lead him to Kansas City, MO, where we've proudly rooted our new brand's HQ. The diverse media & technology talent in the area is well suited to our market entry and we've found the entrepreneurial environment collaborative and inviting.
February 2022
November 2022
Rebrand to playhaus
With our agency operating under the name Emergent Digital & our product offering being branded as UniPro, communicating our current business model & vision to investors and other key partners was challenging. While maintaining the UniPro name was considered, playhaus fit our brand much better.
November 2022
February 2023
Close Friends & Family Round
UniPro recieved a grant from the State of Michigan in December 2021 to receive legal services to incorporate the business. With those services a rolling Friends & Family investment round was opened to close on Valentine's Day of 2023. The round closed with $110k funds raised.
February 2023
July 2023
Win Digital Sandbox KC
A $20k development grant awarded to 4 of the most promising technology startups every quarter through the Innovation Center at UMKC. This funding is allowing us to build value from our existing customer base and scale our operations.
July 2023
July 2024
Hit $100k ARR Milestone
Sustained 3 month of MMR above $25k with contracts in place to grow above that over the next 6 months. Exciting financial milestone that's expanded our operational capacities as a full service digital agency that our software product is eventually intended to replace / augment.
July 2024
October 2024
Awarded Missouri Technology Corporation PoC Investment
A $50k lead check for our pre-seed round backed by the public-private investment arm of the state of Missouri.
October 2024

Introducing growbot

Are you a Creator, Agency, or Brand looking for better efficiency with your digital advertising investment?

Meet growbot your digital growth co-pilot from playhaus.

This dApp is being built on the Solana Blockchain.

Goals Looking Ahead

6 Week Outlook
Have alpha version of growbot application where agencies & business owners can sign in with a solona wallet, connect their account data, and earn rewards while saving money on their advertising investments.
3 Month Outlook
Complete growbot V1. Onboard 5 paying SaaS customers to manage digital media promotion spend, have 100+ startups on platform.
6 Month Outlook
Raise pre-seed round. Sign 3 Marketing Agency software distribution partnerships. Launch self-serve ad buying platform to EZMainstreet users, and other digital media management agencies.
1 Year Outlook
Be partnered with 30 Marketing Agencies across the United States. Launch EZ Main Street Community & release first public version of the playhaus smart wallet. Partner with media management agencies that cater to main street businesses.
1.5 Year Outlook
Raise seed round. Finalize solution for double-blind ai, that leverages homomorphic encryption to transparently log data to the blockchain & secure it in a smart wallet. Add more robust business automation tooling to existing product.
2 Year Outlook
Raise Series A. Release first public version of double-blind decentralized AI system. Enter STEM economy pursuing partnerships with leading academic research institutions.
6W
3M
6M
12M
18M
2Y

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